I got to a point of my life where I realized the importance of contributing to a better world. Recognizing that not all projects prioritize social and environmental impact, I've taken it upon myself to lead that change. I believe organizations can grow while benefiting people, planet and profit.
Change is difficult. A brilliant idea is not enough to secure adoption. A set of behavioural change strategies adapted to the target’s reality, strong communication skills and perseverance in the long run are needed.
My dream project involves working on challenges of marginalized groups, through immersive on-the-ground cultural research in remote corners of the globe, spanning from the lush Amazon rainforests in Brazil to the vibrant mountain communities of Nepal."
That purpose-led companies are less profitable than profit-led companies. In the longer-term, they are more profitable and more future-proof. It is a mistake to continue to over-focus on short-term returns as it will drive companies down the drain eventually.
An abundance of food and drinks (don’t tell my dietician or dentist 😉)
